This Is My Milwaukee

Ok, so it turns out this is one of those "Alternative Reality" games. The main site is here. You'll notice a countdown in the corner going to January 16th at noon. In the mean time, lots of clues have been surfacing and can be read about here. Also, it's all very hilarious.

So, usually with these, it ends up being a huge ad campaign. So, this may end up being for a video game or tv show. Go do some detectoring!